downplay the success of Davido in the Nigerian music industry, whilst some argue he worked hard to achieve success, others believe his success was bought and packaged to him by his father.
The singers’s rise to prominence is one that most industry players find amusing as it took off from his first hit song and never experienced any setback or breakdown till date.
According to Mr. Lekki, a popular music executive producer,
Davido‘s success in music is because of his passion, hard work, and the ‘all-inclusive’ method of working and connecting with people to achieve a common goal.
He cited an example where Davido paid Naeto C N1.3 million in 2012 to feature him on his song “Back When” which gave him the recognition he needed and sealed it off with his hit song “Dami Duro” which he featured Wizkid in the video. According to Mr. Lekki, Davido is undoubtedly one of the greatest artistes in Africa.
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